Nurhaliza and Vivi Ristanti 2026. THE EFFECT OF LIVE STREAMING AND MARKETING CONTENT ON BUYING INTEREST IN PARIS VARISHA HIJAB PRODUCTS ON TIKTOKSHOP AMONG GENERATION-Z IN BOGOR REGENCY. Journal Informatic, Education and Management (JIEM). 8, 2 (May 2026), 188-187. DOI:https://doi.org/10.61992/jiem.v8i2.358.