Icca Apriliyanti and B. Retno Pratiwi Sakti 2026. HE INFLUENCE OF INFLUENCER MARKETING AND BRAND AWARENESS ON PURCHASE DECISIONS FOR SKINTIFIC PRODUCTS ON TIKTOK SHOP IN BOGOR REGENCY. Journal Informatic, Education and Management (JIEM). 8, 2 (May 2026), 209-218. DOI:https://doi.org/10.61992/jiem.v8i2.366.