Journal Informatic, Education and Management (JIEM)

SURVEY OF THE EFFECTIVENESS OF THE FREE NUTRITIONAL MEAL PROGRAM (MBG) FOR STUDENTS AT MUHAMMADIYAH HEALTH VOCATIONAL SCHOOL, KOTA JUANG DISTRICT, BIREUEN REGENCY YEAR 2025

2026-03-14T00:02:03+00:00

The Free Nutritious Meal Program (MBG) is a crucial intervention to improve students' nutritional status through the provision of balanced meals. It aims to create a school environment that supports optimal growth and development and serves as a preventative measure against the risks of malnutrition, such as anemia and chronic energy deficiency. This study aimed to determine student satisfaction with the implementation of the MBG Program at Muhammadiyah Health Vocational School in Bireuen . This study used a quantitative descriptive method, with 60 students drawn from a stratified random sampling method ( 30 grade X students and 30 grade 1 XI students) from a total population of 145 students. Survey results indicated that the MBG Program was positively received and strongly supported by respondents. High levels of satisfaction were observed, with the majority of respondents satisfied with the quality and nutrition of the food (66.7%) and the overall implementation of the program (73.3%). The program also generated direct benefits, with 66.7% of respondents experiencing positive impacts on health and learning. However, significant gaps remain; 53.3% of respondents did not experience benefits across the social, psychological, and economic dimensions, indicating the need for more comprehensive interventions to maximize its multidimensional impact.

ANALYSIS OF THE ROLE OF SOCIAL MEDIA AND PACKAGING ON SALES OF TEMPOYAK MAK SYALU UMKM IN PALEMBANG CITY

2026-03-29T16:42:37+00:00

This study aims to analyze the influence of social media and packaging on the sales performance of the Tempoyak Mak Syalu MSME in Palembang, which faces marketing challenges in the digital era and increasing competition among local culinary products. This research employs a quantitative approach using a descriptive–verificative design, involving 100 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through validity and reliability tests, t-test, F-test, and multiple linear regression analysis. The results reveal that both social media and packaging significantly influence sales, both partially and simultaneously. Social media effectively expands promotional reach, enhances consumer interaction, and strengthens product image. Meanwhile, appealing and informative packaging contributes to perceived product quality and consumer purchase intentions. The discussion reinforces previous findings stating that the combination of digital marketing and packaging innovation enhances MSME competitiveness. This study concludes that integrating both strategies is essential for improving the sales of tempoyak products and provides practical implications for MSMEs in optimizing marketing strategies within the digital landscape.

A REVIEW ON TEACHING WRITING BY APPLYING BLOGGERS APPLICATION

2026-03-28T01:33:10+00:00

Writing is often considered a difficult skill to master, especially in language learning. One possible solution to this problem is the use of digital platforms such as Blogger. This study aims to analyze the strengths and weaknesses of using Blogger in teaching writing based on previous research. A systematic review of the literature that was conducted using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) process in several databases. the reviewed journals showed that that Blogger is an effective instructional medium for enhancing students’ writing skills, particularly in idea development, organization, coherence, and learning motivation. The platform supports a process-based writing approach by enabling drafting, revising, publishing, and interaction with an authentic audience, which fosters reflective and collaborative learning. Empirical evidence from Indonesian EFL consistently indicates notable improvements in students’ writing performance following blog-based instruction. Nevertheless, due to its limited impact on linguistic accuracy and its reliance on teacher scaffolding and students’ digital literacy, Blogger should be integrated as a complementary tool within a blended pedagogy that combines technology with explicit language instruction and systematic feedback.

THE IMPACT OF WORK DISCIPLINE AND WORK TRAINING ON EMPLOYEE PERFORMANCE AT THE SECRETARIAT OF THE REGIONAL PEOPLE'S REPRESENTATIVE COUNCIL (DPRD) OF TANJUNGPINANG CITY, RIAU ISLANDS PROVINCE

2026-03-28T01:15:48+00:00

This study aims to determine the influence of work discipline and work training on the performance of employees of the Tanjungpinang City DPRD Secretariat, Riau Islands Province. Work discipline is very important for the level of employee performance. The research method used in this study is a quantitative research method. The population of this study was 90 employees of the Tanjungpinang City DPRD, Riau Islands Province, while the sample in this study consisted of 90 employees of the Tanjungpinang City DPRD, Riau Islands Province. Based on the results of multiple linear regression tests, it can be concluded that work discipline and work training have an effect on the performance of employees of the Tanjungpinang City DPRD, Riau Islands Province of 65.1%, while the remaining 34.9% is influenced by other variables. The direction of the relationship between the two variables is positive, so it can be interpreted that the higher the work discipline, the higher the employee performance. Likewise, the higher the work training, the higher the employee performance

SPIRITUAL VALUES OF PRAYER IN AL-GHAZALI’S THOUGHT AND THEIR RELEVANCE TO CONTEMPORARY SPIRITUAL AND PSYCHOLOGICAL LIFE

2026-03-28T01:32:29+00:00

Prayer (ṣalāh) occupies a central position in Islamic religious life and represents one of the most fundamental pillars of worship. Beyond its ritual dimension, prayer contains profound spiritual meanings that contribute to the formation of ethical behavior, emotional balance, and spiritual awareness among believers. In Islamic intellectual history, scholars have extensively discussed the spiritual dimensions of prayer, particularly within the tradition of Sufism. Among these scholars, Imam Al-Ghazali is widely recognized as one of the most influential thinkers who integrated Islamic jurisprudence, theology, and mysticism into a comprehensive framework of spiritual development. This study aims to analyze the spiritual values embedded in prayer from the perspective of Al-Ghazali and to examine the relevance of these values for contemporary spiritual and psychological life. The research employs a qualitative approach using a library research method. Primary data were obtained from Al-Ghazali’s classical work Ihya’ Ulum al-Din, while secondary data were collected from scholarly books and peer-reviewed journal articles related to Islamic spirituality and psychology of religion. The data were analyzed using descriptive and interpretative analysis. The findings reveal that Al-Ghazali views prayer not merely as a formal religious obligation but as a comprehensive spiritual discipline aimed at purifying the soul and strengthening the relationship between humans and God. Essential spiritual values in prayer include sincerity (ikhlas), presence of heart (hudhur al-qalb), humility (khushu’), remembrance of God (dhikr), and the balance between fear and hope (khauf and raja’). The study concludes that Al-Ghazali’s teachings on prayer remain highly relevant for contemporary life, as prayer functions as a transformative spiritual practice that fosters moral character, emotional resilience, and psychological well-being.

THE EFFECT OF INFLUENCER CREDIBILITY AND BRAND FAMILIARITY ON PURCHASE INTENTION THROUGH BRAND TRUST ON THE GLAD2GLOW BRAND ON TIKTOK

2026-03-28T01:48:26+00:00

The development of digital marketing has encouraged the use of TikTok influencers as an emerging strategy to promote beauty products and influence consumer decisions. Glad2Glow is one of the brands adopting this approach; however, the extent to which influencer promotions can build consumer trust and shape purchase intention still requires empirical examination. This study examines how influencer credibility and brand familiarity influence consumers’ purchase intention, with brand trust as an intervening variable in the context of Glad2Glow promotions on TikTok. The research employs a quantitative design using data collected through an online survey of active TikTok users. The data were analyzed using structural equation modeling to identify relationships among the constructs and examine mediation effects. The results show that influencer credibility and brand familiarity positively influence brand trust, which in turn strengthens their impact on purchase intention. These findings highlight the important role of trust in influencer-based marketing and provide insights for Glad2Glow in selecting suitable influencers and developing authentic promotional content

THE INFLUENCE OF ENVIRONMENTAL SOCIAL GOVERNANCE (ESG) DISCLOSURE, LIQUIDITY, LEVERAGE, AND ACTIVITY ON FIRM VALUE

2026-03-28T02:06:53+00:00

This study aims to examine the effect of Environmental, Social, and Governance (ESG) disclosure, liquidity, Leverage, and activity on firm value in technology sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2020–2024. Firm value is measured using Price to Book Value (PBV), while liquidity by Current Ratio (CR), Leverage by Debt to Assets Ratio (DAR), and activity by Total Assets Turnover (TATO). This study employs a quantitative approach using purposive sampling to select the sample firms. The data are analyzed using multiple linear regression with the assistance of IBM SPSS Statistics version 27, preceded by descriptive statistical analysis and classical assumption tests. The results indicate that ESG disclosure, liquidity, and Leverage have a significant effect on firm value, while activity do not have a significant effect. The findings of this study are expected to contribute to the development of financial accounting literature and provide practical insights for corporate management and investors in making informed investment decisions, particularly in the technology sector.

THE CONCEPT OF ENVIRONMENT IN ISLAMIC EDUCATION AND ITS ROLE IN CHARACTER FORMATION OF STUDENTS

2026-03-28T02:24:31+00:00

The environment is a fundamental factor in the Islamic education process because it directly influences the formation of students' character and personality. Islamic education takes place not only in the classroom but also through social interactions, culture, and the spiritual environment surrounding students. This article aims to analyze the concept of the environment from an Islamic educational perspective and its role in the formation of students' character. This research uses a qualitative method with a library research approach, examining primary and secondary sources in the form of the Qur'an, hadith, and the works of Islamic scholars and education experts. The results of the study indicate that the educational environment in Islam encompasses the family, school, community, and physical environment, all of which play a synergistic role in shaping Islamic morality. The family environment functions as the first madrasah (Islamic school), the school as a formal institution for fostering values, and the community as a social space for the actualization of Islamic values. In the digital era, environmental challenges are increasingly complex, necessitating the integration of digital literacy and the strengthening of Islamic values. Thus, optimizing the role of the educational environment is key to successfully forming the character of students with noble morals.

SPATIAL INFORMATION ON THE RELATIONSHIP BETWEEN IOD AND TOTAL COLUMN WATER VAPOR IN CLOUD FORMATION IN THE WESTERN WATERS OF ACEH IN 2022

2026-04-05T15:41:14+00:00

The Indian Ocean Dipole (IOD) phenomenon is one of the important factors affecting climate variability in western Indonesia, particularly in the waters west of Aceh. This study aims to analyze the relationship between negative IOD events and atmospheric water vapor represented by Total Column Water Vapor (TCWV) as well as cloud formation that could potentially affect weather conditions. The research method used is a descriptive qualitative method utilizing ECMWF/ERA-5 reanalysis data for TCWV and HIMAWARI-8 EH infrared channel satellite image data. The analysis focused on the daily period of September 25–26, 2022. The results of the study show that on September 25, 2022, relatively high TCWV values correlated with increased convective cloud formation that had the potential to produce light rain in the waters west of Aceh. Meanwhile, on September 26, 2022, TCWV values and cloud formation intensity tended to be lower, so no significant rain potential was identified. These results indicate that the negative IOD phenomenon affects atmospheric water vapor distribution and cloud formation processes in the waters west of Aceh. This study is expected to contribute to the understanding of regional climate dynamics and serve as a basis for efforts to mitigate the risk of extreme weather in the coastal areas of Aceh.

FROM EFFICIENCY TO EMPATHY: RECONSTRUCTING TECHNOLOGY MANAGEMENT THROUGH A HUMANITIES APPROACH IN THE DIGITAL WORK ENVIRONMENT

2026-04-05T16:19:37+00:00

This study examines the paradox of digital workplace transformation where efficiency-driven technologies often dehumanize workers. Using qualitative library research and content analysis, the study identifies a humanitarian crisis in automation marked by algorithmic pressure, cognitive alienation, and weak legal protection for digital workers. The findings emphasize the need to rehumanize virtual workspaces by integrating ethics, aesthetics, and algorithmic justice through digital empathy and human-centered design. The research proposes an empathetic technology management model that prioritizes human well-being alongside productivity, promotes empathy-based leadership, and strengthens humanistic digital literacy. The study concludes that shifting from efficiency to empathy requires structural, managerial, and regulatory changes, supported by technology audits, HR policy reform, leadership training, and multi-stakeholder collaboration to create a fair and humane digital work environment

THE EFFECT OF MOTIVATION AND SUPERVISION ON THE PERFORMANCE OF PARKING ATTENDANTS IN KOTA JUANG DISTRICT

2026-04-08T04:15:57+00:00

This study aims to analyze the influence of motivation and supervision on the performance of parking attendants in Kota Juang District, Bireuen Regency. The background of this research is the importance of improving the performance of parking attendants in providing orderly and secure parking services to the community. This research used a quantitative approach with a survey method. The population in this study consisted of all parking attendants operating in Kota Juang District, totaling 47 people. The sampling technique used was saturated sampling, where the entire population was used as the research sample. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the help of SPSS software. The results showed that motivation has a significant effect on the performance of parking attendants. Supervision also has a significant influence on their performance. Simultaneously, motivation and supervision significantly affect the performance of parking attendants. These findings indicate that increasing work motivation and strengthening supervision can improve the performance of parking attendants in Kota Juang District.

ANALYSIS OF THE IMPACT OF COMPETENCE AND WORK DISCIPLINE ON PATIENT SATISFACTION AT TAMAN HARAPAN BARU HOSPITAL

2026-04-07T04:01:00+00:00

This study aims to analyze the impact of competence and work discipline on patient satisfaction at Taman Harapan Baru Hospital. The research is motivated by the important role of competence and work discipline in improving patient satisfaction at this institution. A quantitative approach was employed, combining descriptive and verificative methods. Data were collected through questionnaires administered to 50 patients and analyzed using multiple linear regression. The results indicate that both competence and work discipline have a positive and significant effect on patient satisfaction at Taman Harapan Baru Hospital, both partially and simultaneously. The study concludes that enhancing competence and work discipline is essential for optimising patient satisfaction at Taman Harapan Baru Hospital.

EVALUATION OF THE STUNTING PROGRAM BUDGET PERFORMANCE AT THE SURABAYA CITY HEALTH DEPARTMENT IN 2025

2026-04-07T04:38:02+00:00

Stunting is a long-term malnutrition problem that affects the quality of human resources and is a development priority. The government uses the Special Allocation Fund (DAK) for the health sector to accelerate stunting reduction. This study aims to analyze the budget performance of the stunting program at the Surabaya City Health Office in 2025, evaluate the effectiveness of DAK use, and identify supporting and inhibiting factors. The method used was a descriptive qualitative approach with a Systematic Literature Review (SLR) and document analysis of scientific literature from 2019–2025 and official local government documents. The results indicate that the budget performance of the stunting program is quite effective and aligned with planning documents. The use of DAK supports nutrition interventions through community health center (Puskesmas) and integrated health post (Posyandu) services. However, effectiveness is less than optimal due to data inconsistencies between institutions, a lack of results-based performance indicators, and a suboptimal monitoring and evaluation system. Therefore, strengthening results-based evaluation, data integration, and improved cross-sectoral coordination are needed to ensure a more significant and sustainable program impact.

EFFECTIVENESS OF PT. ABC EMPLOYEE TRAINING PROGRAM

2026-04-07T08:03:51+00:00

This study aims to identify the factors contributing to the failure of the employee training program at PT. ABC in achieving its annual targets and to evaluate the program's effectiveness in enhancing employee skills. The research employs a qualitative approach, utilizing interviews and document analysis as data collection techniques. The findings reveal that the program's failure is due to the lack of relevance between the training content and the company's operational needs, as well as limitations in the delivery methods used. Additionally, suboptimal training management contributes to the low effectiveness of the program. The study concludes that the program's effectiveness remains low because the training materials are not integrated with employees' specific job requirements. The study's limitation lies in its focus on a single company without comparisons to other organizations. The implications of this research highlight the need for improvements in the training curriculum, delivery methods, and training management systems to ensure greater relevance and effectiveness in enhancing employee performance.

HE EFFECT OF NEW USER DISCOUNT VOUCHERS, APPLICATION EASE, AND CUSTOMER SATISFACTION ON CONSUMER PURCHASE DECISIONS OF KOPI KENANGAN OUTLET TANANIMA

2026-04-16T09:46:05+00:00

This study examines the influence of new user discount vouchers, application ease of use, and customer satisfaction on purchasing decisions at the Kopi Kenangan Tananima outlet. A quantitative survey was conducted involving 106 application users, and data were analyzed using multiple linear regression with IBM SPSS. The results indicate that all variables are valid and highly reliable, with normally distributed data. The coefficient of determination (R² = 0.745) shows that 74.5% of purchasing decisions are explained by the three variables. Simultaneous testing reveals a significant effect of all independent variables on purchasing decisions, while partial testing confirms that each variable has a positive and significant influence, with discount vouchers being the most dominant factor. These findings suggest that promotional strategies, application usability, and customer satisfaction significantly contribute to increasing consumer purchasing decisions.

THE EFFECT OF THE IMPLEMENTATION OF MORAL CORE VALUES ON THE WORK MOTIVATION OF ASN SECRETARIAT DPRK PIDIE JAYA REGENCY

2026-04-16T09:54:54+00:00

This study aims to determine the effect of the implementation of Core Values BerAKHLAK on the work motivation of State Civil Apparatus (ASN) in the Secretariat of the Regional House of Representatives (SETWAN) of Pidie Jaya Regency. The implementation of organizational values is important to improve employee motivation and performance in public institutions. This research used a quantitative approach with a survey method. The population in this study consisted of all ASN and non-ASN employees at the Secretariat of DPRK Pidie Jaya, totaling 67 employees, and the entire population was used as the research sample. Data were collected through questionnaires using a Likert scale and analyzed using statistical methods with the help of SPSS 25.0 software. The results of the study indicate that the implementation of Core Values BerAKHLAK has a positive and significant effect on the work motivation of ASN at the Secretariat of DPRK Pidie Jaya. This is proven by the results of the t-test which show a significance value of 0.000 < 0.05 and a t-count value greater than the t-table value (5.071 > 1.660). The coefficient of determination (R²) value of 0.685 indicates that 68.5% of the variation in ASN work motivation is influenced by the implementation of Core Values BerAKHLAK, while the remaining 31.5% is influenced by other factors outside this study. Therefore, the implementation of Core Values BerAKHLAK plays an important role in increasing ASN work motivation.

THE INFLUENCE OF LEADERSHIP STYLE AND WORK MOTIVATION ON TEACHER PERFORMANCE AT MIFTAHUL JANNAH ISLAMIC ELEMENTARY SCHOOL (MADRASAH IBTIDAIYAH), PURWAKARTA

2026-04-24T00:34:23+00:00

This study aims to analyze the influence of leadership style and work motivation on the performance of teachers at Miftahul Jannah Islamic Elementary School (Madrasah Ibtidaiyah), Purwakarta. The research is grounded in the importance of leadership style and work motivation for teacher performance at this institution. A quantitative approach was employed, combining descriptive and verificative methods. Data were collected through questionnaires administered to 35 teachers at Miftahul Jannah Islamic Elementary School, Purwakarta, and analyzed using multiple linear regression. The results indicate that both leadership style and motivation have a positive and significant effect on teacher performance, both partially and simultaneously. The study concludes that leadership style and work motivation are essential for enhancing teacher performance at Miftahul Jannah Islamic Elementary School, Purwakarta.

THE INFLUENCE OF WORKLOAD AND JOB STRESS ON TEACHER PERFORMANCE AT MIFTAHUL JANNAH ISLAMIC ELEMENTARY SCHOOL (MADRASAH IBTIDAIYAH)

2026-04-24T00:40:27+00:00

This study aims to analyze the influence of workload and job stress on the performance of teachers at Miftahul Jannah Islamic Elementary School (Madrasah Ibtidaiyah, MI). The research is grounded in the importance of workload and job stress for teacher performance at this institution. A quantitative approach was employed, combining descriptive and verificative methods. Data were collected through questionnaires administered to 35 teachers at MI Miftahul Jannah and analyzed using multiple linear regression. The results indicate that workload and job stress have a positive and significant effect on teacher performance, both partially and simultaneously. The study concludes that workload and job stress particularly when excessive affect teacher performance at MI Miftahul Jannah.

THE INFLUENCE OF WORK MOTIVATION AND EMPLOYEE COMPETENCE ON CUSTOMER SATISFACTION AT THE WANASARI COMMUNITY HEALTH CENTER REGIONAL TECHNICAL IMPLEMENTATION UNIT (UPTD)

2026-04-24T00:56:13+00:00

This study aims to analyze the influence of work motivation and employee competence on customer satisfaction at the Wanasari Community Health Center (Puskesmas) Regional Technical Implementation Unit (UPTD). The research is grounded in the importance of motivation and competence for customer satisfaction at this facility. A quantitative approach was employed, combining descriptive and verificative methods. Data were collected through questionnaires administered to 52 customers of the Wanasari Puskesmas UPTD and analyzed using multiple linear regression. The results indicate that both motivation and competence have a positive and significant effect on customer satisfaction, both partially and simultaneously. The study concludes that motivation and competence are essential for optimizing customer satisfaction at the Wanasari Puskesmas UPTD.

THE INFLUENCE OF KNOWLEDGE, UNDERSTANDING, AWARENESS, AND MODERNIZATION OF TAX ADMINISTRATION ON TAXPAYER COMPLIANCE INDIVIDUALS

2026-05-02T15:38:03+00:00

This study aims to examine the effect of knowledge, understanding, awareness, and modernization of tax administration on individual taxpayer compliance. This research uses primary data collected through questionnaires distributed to 100 individual taxpayers registered at the Jakarta Pasar Minggu Tax Office using the Simple Random Sampling method. The data were analyzed using multiple linear regression with the assistance of SmartPLS version 3.2.9 and Microsoft Excel 2021. The results indicate that knowledge, understanding, awareness, and modernization of tax administration have a positive and significant effect on taxpayer compliance. Therefore, improving these factors can enhance the level of compliance among individual taxpayers more effectively

FACTORS AFFECTING ACCOUNTING LEARNING ACHIEVEMENT AMONG UNIVERSITY STUDENTS

2026-05-02T15:36:47+00:00

This study aims to examine the effect of emotional intelligence, campus environment, learning style, learning discipline, and learning motivation on students’ accounting learning achievement at Universitas Budi Luhur Jakarta. This research uses a quantitative approach with a survey method involving 100 accounting students selected through purposive sampling. Data were collected using questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results show that emotional intelligence, campus environment, learning style, learning discipline, and learning motivation have a positive and significant effect on accounting learning achievement. These findings indicate that behavioral and environmental factors play an important role in improving students’ academic performance. Therefore, universities are expected to develop learning strategies and academic policies that support students’ behavioral aspects and create a conducive learning environment.

IMPLEMENTATION OF E-LEARNING POLICY IN THE RECOVERY OF EDUCATION POST HYDROMETEOROLOGICAL DISASTER IN ACEH PROVINCE 2025

2026-05-02T16:08:39+00:00

The hydrometeorological disaster that occurred in several places in Aceh at the end of 2025 caused a major impact on the continuity of the education sector , especially in terms of access , continuity of learning , and quality of infrastructure . Damage to school facilities and infrastructure and disruption to student mobility made education a public issue that requires fast , adaptive , and measurable policy intervention . As an innovative response , in 2026 a support program for 1.2 million e-learning PINs was launched , initiated by the Police Science College (STIK) of the Indonesian National Police Education and Training Institute (Lemdiklat Polri) in collaboration with the I Love My Country Indonesia (ILMCI) Group, with distribution support by the Aceh Regional Police and technical follow-up by the Aceh Education Office. This program is aimed at affected areas , especially in Aceh Singkil Regency and Lhokseumawe City , with a target of 362,617 students in 2,805 schools from elementary to high school levels . This study aims to evaluate the implementation of the e - learning PIN assistance policy that functions to support the recovery of the education sector after the disaster . The method used is a qualitative descriptive qualitative approach by conducting Literature review . The findings of this study indicate that this policy plays an important role in supporting the sustainability of learning and expanding access to digital education . However , its implementation still faces several challenges , such as a lack of adequate infrastructure , minimal preparation of the workforce , and less than optimal coordination between sectors . This finding is in line with the views on policy implementation explained by George C. Edward III, highlighting that communication , resources , attitudes , and bureaucratic organization play a crucial role in determining the success of a policy.

THE INFLUENCE OF PRODUCT RATINGS AND SHOPEE CONSUMER REVIEWS ON WARDAH PRODUCT PURCHASE DECISIONS IN BOGOR REGENCY

2026-05-03T00:39:45+00:00

This study aims to analyze the influence of product ratings and consumer reviews on purchasing decisions for Wardah products on the Shopee e-commerce platform in Bogor Regency . The study used a quantitative approach with an associative research type . The research sample consisted of 100 respondents selected using a purposive sampling technique . Data were collected through a Likert- scale -based questionnaire and analyzed using multiple linear regression with the help of SPSS. The results of the study indicate that partially product ratings have a positive and significant effect on purchasing decisions with a calculated t value of 2.260 and a significance of 0.026. Consumer reviews also have a positive and significant effect with a calculated t value of 6.348 and a significance of 0.000, and have a more dominant influence . Simultaneously , product ratings and consumer reviews have a significant effect on purchasing decisions with a calculated F value of 567.534 and a significance of 0.000. The coefficient of determination (R²) value of 0.921 indicates that both independent variables are able to explain 92.1% of the variation in purchasing decisions . This finding confirms that consumer ratings and reviews are important factors in influencing consumer behavior. consumers in the context of online purchasing .

THE INFLUENCE OF DIGITAL LIFESTYLE AND TRUST ON GENERATION Z CONSUMERS' PURCHASE DECISIONS IN BOGOR CITY ON SHOPEE E-COMMERCE

2026-05-03T01:11:31+00:00

This study aims to analyze the influence of digital lifestyle and trust on the purchasing decisions of Generation Z consumers in Bogor City on the e-commerce platform Shopee. The rapid development of digital technology has driven changes in consumer behavior, particularly among Generation Z, who demonstrate a high level of engagement in using the internet and digital applications for shopping activities. This research employs a quantitative approach, with data collected through questionnaires distributed to Generation Z respondents in Bogor City. The data were analyzed using multiple linear regression to examine the effect of independent variables on the dependent variable. The results indicate that digital lifestyle and trust have a positive and significant effect on purchasing decisions. These findings suggest that higher digital engagement and greater consumer trust increase the likelihood of making purchasing decisions. This study is expected to provide insights for e-commerce practitioners in understanding the behavior of Generation Z consumers.

THE EFFECT OF THE EFFECTIVENESS OF GREATDAY ATTENDANCE IMPLEMENTATION AND WORK ENVIRONMENT ON EMPLOYEE WORK DISCIPLINE AT XYZ SCHOOL, BEKASI CITY

2026-05-15T16:54:34+00:00

The Effect of the Effectiveness of GreatDay Attendance Implementation and Work Environment on Employee Work Discipline at XYZ School, Bekasi City. Employee work discipline is one of the key factors in improving organizational performance and productivity, particularly in educational institutions. In the digitalization era, the implementation of digital attendance systems such as GreatDay is expected to improve the effectiveness of attendance management and encourage employee discipline. However, the effectiveness of implementing the digital attendance system still faces various challenges, while the work environment is also presumed to influence employees' level of discipline. This study aims to analyze the effect of the effectiveness of GreatDay attendance implementation and the work environment on employee work discipline at XYZ School, Bekasi City. This study used a quantitative approach with descriptive and verificative methods. The research population consisted of all employees at XYZ School, Bekasi City, totaling 75 people. The sampling technique used was saturated sampling; therefore, the entire population was used as the research sample. Data were collected through questionnaires using a 1-5 Likert scale distributed to 75 respondents. Data analysis techniques employed multiple linear regression analysis using SPSS version 25, including classical assumption tests (normality, multicollinearity, heteroscedasticity), t-test (partial), F-test (simultaneous), and coefficient of determination (R²). The results show that: (1) the Effectiveness of GreatDay Attendance Implementation has a partial and significant effect on Employee Work Discipline with a significance value of 0.000 < 0.05 and a coefficient of determination of 15.9%; (2) Work Environment has a partial and significant effect on Employee Work Discipline with a significance value of 0.004 < 0.05 and a coefficient of determination of 11.1%; (3) the Effectiveness of GreatDay Attendance Implementation and Work Environment simultaneously have a significant effect on Employee Work Discipline with a significance value of 0.000 < 0.05 and a coefficient of determination of 42.3%. This indicates that both independent variables together explain 42.3% of the variation in employee work discipline, while the remaining 57.7% is influenced by other variables outside this study. Based on these findings, it can be concluded that the effectiveness of GreatDay attendance implementation and the work environment significantly affect employee work discipline, both partially and simultaneously. Therefore, XYZ School, Bekasi City, is advised to improve the effectiveness of GreatDay attendance implementation through more intensive training, improved technological infrastructure, and systematic monitoring and evaluation, as well as to create a conducive work environment by enhancing the workplace atmosphere, harmonizing inter-employee relationships, and providing adequate work facilities to improve employee work discipline.

THE INFLUENCE OF THE WORK ENVIRONMENT AND COMPETENCE ON EMPLOYEE PERFORMANCE AT THE INDONESIAN EMPLOYERS’ ASSOCIATION (APINDO)

2026-05-15T17:04:33+00:00

This study examines the extent to which the work environment and competence influence employee performance at the Indonesian Employers’ Association (APINDO). A favorable work environment and competence are expected to be factors that can continuously improve employee performance. The objectives are to describe and analyze the work environment, competence, and employee performance, and to estimate the magnitude of the influence of the work environment and competence on employee performance at APINDO, both simultaneously and partially. The research employed a descriptive quantitative approach. The sample consisted of 30 employees of APINDO. Primary data were obtained from respondents’ answers to a questionnaire distributed by the researcher. The results of data analysis indicate that the work environment and competence influence employee performance at APINDO, both partially and simultaneously. Employee performance is explained by the work environment and competence variables by 82.3%, while the remaining 17.7% is attributable to other factors not examined in this study.

THE INFLUENCE OF LOCAL SEARCH ENGINE OPTIMIZATION STRATEGIES ON REGISTRATION INTEREST IN SMART EKELENSIA INDONESIA

2026-05-17T15:34:05+00:00

This study aims to examine the role of local Search Engine Optimization (SEO) in increasing prospective students’ registration interest at Smart Ekselensia Indonesia. A quantitative approach was employed using a survey method involving 100 respondents selected through purposive sampling. The collected data were analyzed using simple linear regression with the assistance of IBM SPSS Statistics software. The results indicate that local SEO has a positive and statistically significant effect on registration interest. The coefficient of determination (R Square) value of 0.680 shows that 68% of the variation in registration interest can be explained by local SEO, while the remaining 32% is influenced by other factors beyond the scope of this study. These findings confirm that local search-based digital strategies play an important role in increasing prospective students’ interest in the digital era.

THE ROLE OF ISLAMIC EDUCATION MANAGEMENT IN IMPROVING STUDENT ATTENDANCE AT FATHUL ULUM JUNIOR HIGH SCHOOL

2026-05-17T15:52:54+00:00

This study aims to determine the role of Islamic Education Management in improving student attendance at SMP Fathul Ulum . Student attendance is an important element in the success of the learning process because good attendance will affect student understanding of the material , discipline , and learning achievement . Problems that often occur in educational institutions are still students who are late , absent without explanation , or lack motivation to learn . Therefore , good school management is needed through the application of Islamic education management functions . This study uses a descriptive qualitative method with data collection techniques through observation , interviews , and documentation . The results of the study indicate that the school applies management functions in the form of planning, organizing, implementing, and monitoring. Forms of activities carried out include creating regulations, daily attendance, cooperation with parents, character building, providing motivation, and routine evaluation of student attendance. With the application of Islamic education management, the school implements management functions in the form of planning , organizing , implementing , and monitoring . The forms of activities carried out include creating regulations , daily attendance , collaboration with parents , character building , providing motivation , and routine evaluation of student attendance . With the application of Islamic education management , the school implements management functions in the form of planning , organizing, implementing, and monitoring. which is good and based on Islamic values , the level of student attendance has increased gradually .

ANALYSIS OF FOREIGN TOURIST DYNAMICS ON THE PERFORMANCE OF LOCAL ORIGINAL INCOME OF BALI PROVINCE IN THE ERA OF SUSTAINABLE RECOVERY (2019-2024)

2026-05-17T16:13:10+00:00

The tourism sector is the backbone of the Bali Province economy , contributing significantly to Regional Original Income (PAD). This study aims to analyze the relationship between the dynamics of foreign tourist visits and the performance of Bali Province's PAD in the 2019-2024 period , which includes three distinct phases : pre-pandemic stability , extreme contraction due to the COVID-19 pandemic , and sustained recovery . The study uses a descriptive qualitative approach with case study methods and thematic analysis . Secondary data were obtained from the Statistics Indonesia (BPS) of Bali Province , the Directorate General of Taxes (DJPb) of the Ministry of Finance of Bali Province , the Directorate General of Taxes (DJPPK) of the Ministry of Finance , and accredited national journals . The results show that the dynamics of foreign tourist visits have a consistent and direct relationship with the performance of Bali's PAD, which operates primarily through local taxes from the accommodation and food and beverage sectors . The analysis of the three temporal phases reveals an asymmetric pattern , namely that the contraction of tourism due to the COVID-19 pandemic resulted in very significant fiscal pressure . However , the recovery that has taken place since 2022 has proven to exceed pre-pandemic levels in 2024. This study offers novelty with a three- phase temporal analysis approach that allows for the contextual identification of tourism transmission mechanisms to PAD . The results can provide an empirical basis for recommendations for diversifying the PAD base as a long - term regional fiscal vulnerability mitigation strategy .

PDCA IN EDUCATIONAL QUALITY CONTROL

2026-05-18T16:35:51+00:00

PDCA (Plan-Do-Check-Act) is a quality management cycle developed by W. Edwards Deming based on the basic concepts of Walter Shewhart. In the educational context , PDCA is an important instrument to ensure continuous improvement of the quality of educational services . This article analyzes the concept of PDCA, its implementation stages , and practical applications in educational institutions . Through a literature study approach and conceptual analysis , this study shows that the integration of PDCA in the educational quality assurance system can create a systematic , data - based , and adaptive control mechanism to changing stakeholder needs . The implementation of PDCA not only improves the quality of the learning process but also builds a sustainable quality culture in educational institutions .

THE CONVERGENCE OF AI AND SOCIALPRENEURSHIP: TECHNOLOGY-BASED BUSINESS MODELS TO ADDRESS SOCIAL CHALLENGES IN THE DIGITAL AGE

2026-05-18T16:34:28+00:00

This study examines the convergence between artificial intelligence (AI) technology and social entrepreneurship in developing technology-based business models to overcome social challenges in the digital era. Using a qualitative literature review method with thematic content analysis of the scientific literature for the period 2020-2025, this study explores the integration of AI technology in the social entrepreneurship ecosystem, ethical challenges and emerging social impacts, and the development of sustainable business models based on AI technology. The results show that the convergence of AI and social entrepreneurship is creating a fundamental transformation in approaches to social problem-solving through process automation, service personalization, and resource allocation optimization. Platform-based, subscription-based, and freemium business models have proven effective in creating financial sustainability while maintaining measurable social impact. However, the implementation of AI in a social context faces complex challenges in the form of algorithmic bias, data security, digital divides, and technological dependencies that require a comprehensive ethical framework. The study concludes that the success of the convergence of AI and social entrepreneurship depends on the ability to maintain a balance between technological innovation and human value through cross-sectoral strategic collaboration in developing an inclusive and sustainable ecosystem.

MANAGEMENT OF THE POLITICAL PARTY INFORMATION SYSTEM (SIPOL) APPLICATION AT THE INDEPENDENT ELECTION COMMISSION, BANDA ACEH

2026-05-18T16:54:25+00:00

The Political Party Information System (SIPOL) application functions as a supporting tool to facilitate decision-making, ensure data organization, enable data collection, storage, distribution, and provide access to information. The involvement of Information Technology (IT) through the SIPOL Management Information System (MIS) in the verification process of political parties reflects the digitalization of electoral stages, producing adaptive and modern verification of party documents toward efficiency and effectiveness. The writing method employed combines a qualitative descriptive approach, based on experiences and observations during the 2024 General Election, with a quantitative descriptive statistical approach to determine the extent of SIPOL’s role in effectively and efficiently verifying political parties. The findings indicate that the SIPOL application plays a strong and dominant role in realizing organizational integration and coordination, knowledge and learning management, risk management and compliance, as well as supporting decision-making. Furthermore, SIPOL demonstrates a very strong and highly dominant role in enhancing efficiency and productivity, as well as improving collaboration and communicatio

THE EFFECT OF LIVE STREAMING AND PRODUCT BUNDLING ON IMPULSE BUYING DECISIONS FOR GLAD2GLOW PRODUCTS ON THE TIKTOK SHOP APPLICATION IN BOGOR REGENCY

2026-05-18T17:26:41+00:00

The development of digital technology has changed consumer behavior , especially in online shopping through social media . TikTok Shop utilizes live streaming and product bundling features as marketing strategies to attract consumer interest . Real-time interaction through live streaming and bundling offers are considered capable of encouraging impulsive buying behavior . This study aims to analyze the influence of live streaming and product bundling on impulsive buying decisions for Glad2Glow products on TikTok Shop in the Bogor Regency community . The study used a quantitative approach with a survey method of 100 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using validity , reliability , hypothesis testing , and linear analysis . The results of the study are expected to contribute to the development of digital marketing science and become a reference for effective marketing strategies for business actors .

THE EFFECT OF LIVE STREAMING AND MARKETING CONTENT ON BUYING INTEREST IN PARIS VARISHA HIJAB PRODUCTS ON TIKTOKSHOP AMONG GENERATION-Z IN BOGOR REGENCY

2026-05-18T17:49:25+00:00

This study aims to analyze the effect of live streaming and content marketing on purchase intention of Paris Varisha hijab products on TikTok Shop among Generation Z in Bogor Regency. The rapid development of digital technology and the increasing use of social media, particularly TikTok, have significantly transformed consumer behavior in online shopping. This research employs a quantitative approach using a survey method by distributing questionnaires to 100 respondents categorized as Generation Z. The sampling technique used is purposive sampling based on specific criteria. Data analysis to examine the relationships between variables. The results indicate that both live streaming and content marketing have a positive effect on purchase intention, both partially and simultaneously. Live streaming enhances interactive experiences and builds consumer trust, while content marketing attracts attention through creative and relevant content. Therefore, the combination of these two strategies is effective in increasing consumer purchase intention on the TikTok Shop platform.

FISCAL SERVICES, FISCAL POLICY, AND SOCIAL MEDIA DYNAMICS INFLUENCE ON PROPERTY TAX COMPLIANCE

2026-05-20T08:31:19+00:00

This study aims to examine the influence of fiscal services, fiscal policy, and social media dynamics on property tax compliancein Kutai Kartanegara Regency. This is a quantitative research project using primary data measured with a Likert scale. The sample consists of 402 property tax respondents in Kutai Kartanegara Regency, and the data was analized using SmartPLS 4. The results demonstrate that fiscal services, fiscal policy an social media dynamics each have a significant and positive effect on property tax compliance in Kutai Kartanegara Regency.

PRINCIPAL MANAGEMENT IN IMPROVING THE QUALITY OF EDUCATION AT FATHUL ULUM MIDDLE SCHOOL, BOARDING SCHOOL - BASED

2026-05-21T05:18:37+00:00

This study aims to 1) determine the process of implementing principal management in improving the quality of education at SMP Fathul Ulum Islamic boarding school-based junior high school, 2) identify the supporting and inhibiting factors in the principal’s management process in improving the quality of education at SMP Fathul Ulum Islamic boarding school-based junior high school, and 3) examine the principal’s management process toward improving the quality of education at SMP Fathul Ulum Islamic boarding school-based junior high school. This research employed a descriptive qualitative method using interviews, observations, and documentation as data collection techniques. The results showed that in improving the quality of education at SMP Fathul Ulum, the principal implemented programs aimed at enhancing the quality of school personnel in resource management and program planning, as well as encouraging the participation of the teacher council in supporting education at the Islamic boarding school-based SMP Fathul Ulum. In the implementation of principal management, there are supporting and inhibiting factors; therefore, appropriate solutions are needed to anticipate and overcome the inhibiting factors.

HE INFLUENCE OF INFLUENCER MARKETING AND BRAND AWARENESS ON PURCHASE DECISIONS FOR SKINTIFIC PRODUCTS ON TIKTOK SHOP IN BOGOR REGENCY

2026-05-21T05:20:53+00:00

This study aims to analyze the influence of Influencer Marketing and Brand Awareness on Purchasing Decisions of Skintific products on TikTok Shop in Bogor Regency. The development of social media, especially TikTok, has driven changes in consumer behavior in seeking information and purchasing products. Therefore, digital-based marketing strategies such as the use of influencers and increasing brand awareness have become very important. The method used in this study is a quantitative approach with a descriptive-verificative research type. The population in this study consisted of TikTok Shop users in Bogor Regency, with a sample of 102 respondents. Data were collected through questionnaires distributed to respondents who had seen or purchased Skintific products. The data analysis techniques used included validity testing, reliability testing, linear regression analysis, and hypothesis testing to examine the influence among variables. This study is expected to contribute to companies in designing effective digital marketing strategies, particularly in utilizing influencer marketing and increasing brand awareness to encourage sustainable consumer purchasing decisions.

BIBLIOMETRIC ANALYSIS OF THRIFTING RESEARCH IN MARKETING MANAGEMENT: MAPPING INTELLECTUAL STRUCTURE AND FUTURE RESEARCH AGENDA

2026-05-21T05:21:54+00:00

This study maps the development of thrifting research in marketing management using quantitative bibliometric analysis on the Scopus database for the period 2015-2025. Quantitative methods are used to statistically measure publication trends , researcher productivity , and research structure . The results show significant growth since 2020 with an average of 23.5 percent per year . Four dominant themes were identified : consumer behavior , marketing strategy , environmental sustainability , and digital business models. The United States dominates with 32.4 percent of publications , while Indonesia only has 1.8 percent . Thrifting consumers prioritize product uniqueness over price. Knowledge gaps include a lack of research from the perspective of business actors . This study provides a statistical data -based map as a reference for future research development .

STUDENT MOTIVATION TO CHOOSE ECONOMIC EDUCATION STUDY PROGRAM AT THE FACULTY OF TEACHER TRAINING AND EDUCATION ALMUSLIM UNIVERSITY

2026-05-21T08:45:01+00:00

This study aims to identify the motivational factors that encourage students to choose the Economics Education major at the Faculty of Teacher Training and Education , University. The approach that will be used in this study is qualitative, The location in this study is the Faculty of Teacher Training and Education, Almuslim University, specifically students of the economics education study program which was carried out in August to September 2024. The population in this study was 32 people. If the population is more than 100 people can be taken between 10% -20% or 20-30%, then the sample in this study was 32 people. Based on the results of the study, it was found that the motivation of students to choose the Economics Education Department of the Faculty of Teacher Training and Education, Umuslim, first is the student's background which includes Because of the cost/economic factor, The background of students choosing to study at Almuslim University is that the costs incurred are cheap, so it does not burden students too much. Previous educational factors, The background of choosing the Economics education major is because the major when in high school most students took the Economics education major, so at Almuslim University took the Economics Education Major to develop and expand knowledge about the previous major. The distance to campus , so the distance between campus and home is also the background for students choosing to study at Almuslim University, especially in the Economics education department.

THE INFLUENCE OF DIGITAL FINANCIAL LITERACY ON THE PROFITABILITY OF MSMES IN KEMANG DISTRICT

2026-05-21T09:33:43+00:00

Digital transformation according to Micro , Small and Medium Enterprises (MSMEs) to participate with financial technology to maintain business continuity . This study aims to analyze the effect of digital financial literacy on increasing the profitability of MSMEs in Kemang sub-district . The research approach used is quantitative with a causal associative design . Data were collected through a questionnaire with a Likert scale of 1-5 to 100 MSME respondents selected using a purposive sampling technique . Data analysis was carried out using simple linear regression through SPSS software . The results of the study indicate that digital financial literacy has a positive and significant influence on the profitability of MSMEs, with a calculated t value of 13.791> t table 1.984 and a significance value of 0.000 <0.05. The coefficient of determination (R2 ) shows that the digital financial literacy variable contributes 66 % to the variation in profitability , while the remaining 34% is influenced by other factors outside the research model . This finding confirms that mastery of financial technology can improve operational efficiency and accuracy of financial management which has a direct impact on increasing the net profit of MSME actors .

EFFECTIVENESS OF M-CHAT IN SCREENING AUTISM IN CHILDREN WITH SPECIAL NEEDS AT SLB FISABILILLAH MUARO PANEH, SOLOK REGENCY

2026-05-25T15:07:38+00:00

Autism is a complex neurological development disorder that affects communication skills , social interactions , and children's behavior . Early detection is the key to providing appropriate and effective interventions . This study aims to describe the effectiveness of using the Modified Checklist for Autism in Toddlers (M-CHAT) instrument as an autism screening tool in children with special needs at the Fisabilillah Special Needs School (SLB). The research method used is descriptive qualitative with a case study approach . The subject of the study was a 9 -year- old 11- month- old student who participated in the educational program at the Fisabilillah Special Needs School. Data were collected through structured interviews using the M-CHAT instrument consisting of 23 question items, direct observation , and documentation review. The results of the analysis showed that the subject showed eye contact response patterns , responses to names, and social imitation abilities. These findings identify the need for further evaluation by experts . The M-CHAT instrument has proven effective as an initial screening tool that is practical, easy to apply by educators, and able to systematically identify indicators of autistic behavior . in the SLB environment .

THE EFFECT OF CURRENT RATIO, RETURN ON EQUITY, DEBT TO ASSET RATIO, INVENTORY TURNOVER, AND SALES GROWTH ON RETURN ON INVESTMENT IN RETAIL COMPANIESLISTED ON THE INDONESIAN STOCK EXCHANGE FOR THE PERIOD 2019–2024

2026-05-25T15:56:01+00:00

This study aims to analyze the impact of the Current Ratio (CR), Return on Equity (ROE), Debt to Asset Ratio (DAR), Inventory Turnover (IT), and Sales Growth (SG) on Return on Investment (ROI) for retail sector companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2024 period. The retail sector was selected because it plays a significant role in the national economy and is one of the sectors most affected by changes in consumer behavior. The research method employed a quantitative approach using purposive sampling, yielding 114 observation samples. The results of the study indicate that, individually, the Current Ratio, Inventory Turnover, and Sales Growth do not have a significant effect on Return on Investment, whereas Return on Equity and the Debt to Asset Ratio have a significant effect on Return on Investment. Simultaneously, all independent variables namely Current Ratio, Return on Equity, Debt to Asset Ratio, Inventory Turnover, and Sales Growth have a significant effect on Return on Investment. These findings indicate that profitability and financing structure play a crucial role in determining the rate of return on investment for companies in the retail sector in Indonesia.

THE EFFECT OF JOB TRAINING AND CAREER DEVELOPMENT ON EMPLOYEE PERFORMANCE AT PT ANDALAN MITRA PERSADA TANGERANG

2026-05-25T16:12:40+00:00

This study aims to analyze the effects of job training and career development on employee performance at PT Andalan Mitra Persada Tangerang. The study is grounded in the importance of job training and career development as key drivers for improving employee performance at PT Andalan Mitra Persada Tangerang. This research employed a quantitative method with descriptive and verificative approaches. Data were collected through questionnaires distributed to 100 employees of PT Andalan Mitra Persada Tangerang and were subsequently analyzed using multiple linear regression. The findings show that both job training and career development have positive and significant effects, both partially and simultaneously, on employee performance at PT Andalan Mitra Persada Tangerang.

EMOTIONAL INTELLIGENCE AND WORK STRESS ON EMPLOYEE PERFORMANCE THROUGH JOB SATISFACTION

2026-06-08T16:18:20+00:00

This study investigated the effects of emotional intelligence and work stress on employee performance through job satisfaction at the Class III Port Authority of Tanjung Pakis, Indonesia. Using a quantitative approach and PLS-SEM analysis, the findings showed that emotional intelligence, work stress, and job satisfaction positively influenced employee performance. However, emotional intelligence and work stress did not significantly affect job satisfaction, indicating that job satisfaction did not mediate the relationships between these variables and employee performance. The findings contribute to the Job Demands-Resources and Conservation of Resources theories, particularly in the context of Indonesia’s public maritime sector. The study recommends human resource strategies that focus on enhancing emotional competencies, optimizing productive levels of work stress, and implementing separate job satisfaction improvement initiatives to strengthen employee performance.

WORK MOTIVATION AS MEDIATOR: THE DIFFERENTIAL IMPACT OF EMPLOYEE COMPETENCE AND WORK FACILITIES ON EMPLOYEE PERFORMANCE AT KSOP CLASS III TANJUNG PAKIS

2026-06-08T16:14:08+00:00

Public sector maritime bureaucracies face persistent performance gaps despite substantial infrastructure investments, yet the relative effectiveness of human versus physical resources remains contested. This study examines the differential effects of employee competence and work facilities on employee performance through the mediating mechanism of work motivation at KSOP Class III Tanjung Pakis, Indonesia. Using cross-sectional survey data from all employees and Partial Least Squares Structural Equation Modeling with SmartPLS, the analysis reveals asymmetric pathways: competence significantly influences both work motivation and performance, while work facilities demonstrate non-significant effects on both motivation and performance. Work motivation significantly predicts performance and partially mediates the competence-performance relationship, yet completely fails to mediate the facilities-performance pathway. These findings support a hierarchical resource model wherein personal resources activate motivational processes and directly enhance task execution, whereas contextual resources function merely as baseline hygiene conditions. The study extends Self-Determination Theory and Job Demands-Resources Theory by demonstrating that resource type determines psychological mechanism activation in specialized bureaucratic contexts. Practically, results redirect resource allocation priorities toward competence development over infrastructure expansion, offering empirically grounded guidance for public sector human resource management in developing economies.

TURNING EXPOSURE INTO STREAMS: THE ROLE OF COLDPLAY’S BRAND AWARENESS MEDIATING THE IMPACT OF SOCIAL MEDIA ON LISTENING INTENTIONS

2026-06-08T16:36:21+00:00

This study examines the role of brand awareness in mediating the effect of social media music exposure on listening intention by positioning the band Coldplay as a human brand based on the Stimulus-Organism-Response (SOR) model. Employing a quantitative approach, data from 215 active social media users who are university students in Surabaya were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The research results confirmed all hypotheses: (1) social media music exposure has a positive and significant effect on listening intention; (2) social media music exposure has a positive and significant effect on brand awareness; (3) brand awareness has a positive and significant effect on listening intention; and (4) brand awareness successfully mediates the effect of social media music exposure on listening intention. These findings assert that background audio exposure in social media content serves as a crucial cognitive bridge, indicating that music marketing strategies need to optimize these platforms to transform passive users into active listeners.

ANALYSIS OF THE REPRESENTATION OF HAPPINESS EMOTIONS IN DINDAPS' DIGITAL ILLUSTRATIONS ON INSTAGRAM

2026-06-08T17:06:42+00:00

This study aims to analyze the representation of happiness emotions in digital illustrations by Dinda Puspitasari (@dindaps) published on Instagram. Dinda Puspitasari is a Jakarta-based digital illustrator widely recognized at the national and international level, having collaborated with clients such as Dior, Adidas, Spotify, and Victoria's Secret. This research employs a descriptive qualitative approach using Roland Barthes' semiotic analysis method to examine the denotative, connotative, and mythological meanings embedded in the visual elements of her illustrations. The research focuses on three selected illustrations that explicitly represent happiness themes. The analysis reveals that Dinda Puspitasari represents happiness emotions through the use sof warm and vibrant color palettes such as yellow, pink, and peach; cheerful facial expressions of illustrated figures; decorative elements such as flowers and positive everyday objects; and a playful, feminine visual style. This study is expected to contribute to the academic discourse on Indonesian digital illustration from a Visual Communication Design perspective.